Brand Development | Gulf Pride Shrimp
Gulf Pride Shrimp came to Cyber Graphics as a wholesale shrimping company ready to create a retail brand from scratch. Starting with nothing but a fantastic, fresh product of gulf shrimp, the Creative Services team at Cyber Graphics created a total brand identity for the growing company.
The brand identity for the original product line of frozen shrimp needed to emphasize the fresh, top-quality nature of these shrimp, straight from the gulf. The logo features the family's beloved shrimping boats. A "Wild Caught" badge calls attention to the premium quality shrimp.
Photography of the raw shrimp was shot against black plexiglass surrounded by ice to give a high-contrast, sophisticated feel to the product photography. The final impact of the designs on the store shelves is striking. Digital 3D prototypes developed along the way helped the customer make informed decisions about the design before committing to physical mock-ups and prints.
After their initial success in freezer aisles around the country, Gulf Pride returned to Cyber Graphics for line extension development. These prototypes of liner board tray packages for single-serve frozen entrées helped the marketing team present their new offerings to major grocery store brands.